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PIPKELLAWAY's avatar

I will be forever grateful to you for sharing the story of John Boyd. He will become for me the “True Grit” and John Wayne of the US Airforce! What an amazing man and truly an inspiration to any future fighter pilot. May his ghost be heard in the situation room and hear his call for uncommon sense!

Bob Muscat's avatar

A great read this morning Charlie and the perfect companion to some Colombian coffee as it rains along the Gulf Coast.

I didn’t know Boyd personally, but knew his work. Chet Richards adapted the OODA Loop to business in his book, Certain to Win. That was one of my core reads back in the day. It’s amazing to me how much it’s still relevant but slowly falling into a shadow from lack of awareness.

My personal version with OODA was a fun one. Many years ago, I got stuck with a rather large home equity loan that had to be paid off quickly. I did what any junior executive does. I went to nearest casino and started playing No Limit Holdem.

I read Warfighting and OODA. Instead of thinking in terms of terrain, weather, culminating point … i adapted the framework to the table, players, conditions, chips and the Turn. The goal wasn’t to win every hand. It was to strategically lose hands to set up larger hands later. If I could get them sufficiently confused by the Turn, percentagewise, I knew I had the upper hand.

I paid off the entire mortgage in a little over three months.

The OODA framework still works. When I ask my strategy students the most important thing they learned, it’s usually “I thought the most important thing was making good decisions. But at some point, understanding how your competitors respond to those decisions becomes the game.”

Yes it does.

On a totally unrelated note, your article reminds me of a young man trying to get into a top business school and get his MBA. He asked me for help on his essay. I asked what topics he was considering and they were all pretty dull. The usual patter.

“Tell me something dramatic. Tell me something that forced you to do something you didn’t want to do.”

So he told me. He had been a Marine. Sent to Iraq. He was running a recon unit at night and they got lost. In the desert. He said they could see a town but that was obviously off limits due to possible capture. So they sat. At night. In the desert. And freezing.

He said he was in charge. He saw them freezing. Possibly dying. He could break orders and light a fire, saving his men and probably facing a harsh reprimand on his return. Or he could follow orders, no fire, and likely lose his men.

He ordered the fire started. They were careful, vigilant and fortunately discovered by another patrol and safely returned to their FOB.

What did you learn, I asked. “There’s no black and white. Lots of grey. You do your best with what you know. And I knew my career was probably over.”

And what happened? “I got promoted.”

“There’s your essay.” He wrote it. Submitted it. Was accepted by three top 20 business schools. Today he’s an investment banker.

Fun read!

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